We invest in the stock market all the time. We place bets on companies for growth and count on them for a return on our money.
But we don’t see what happens in the quarterly meetings.
We have no control over pricing, hiring, marketing or product lines.
So, this year I had to ask myself:
If I’m willing to place hard-earned money into the stock market where so much is left to chance, why am I hesitating to invest in the one company where I have 100% mastery?
Where I can see everything that happens in the boardroom?
Where I can choose the customers, the product and the corporate strategy?
Where I have seen results time and again?
Mine.
So, in 2020, after a landmark year of 70% growth year over year (true story) I decided to spend more money on my firm than I ever have.
But it’s not just ‘spend’.
I’m investing.
And I fully expect a return on my investment.
I invested in a business coach who is pushing me to the limits of what I ever thought possible.
I invested in a paralegal that has brought me much-needed support and greater efficiency.
I invested in a business retirement account and graduated my firm into an authentic employer that provides benefits.
I am putting my money where my mouth is and declaring that the best investment of all time is the same company I built with nothing but my own two hands.
(And a computer. And some good coffee.)
So, as I say goodbye to 2020 and the light it shone on what was most important, I say hello to a brighter 2021 and an abundance of possibilities.
I wish you the sweetest, most joyful Holidays with your families.
I wish you an extraordinary New Year.
And I will see you in 2021, with more optimism, enthusiasm and gratitude than ever.
If you or someone you know needs a little business TLC: