I used to think if you started your own business, you were automatically a CEO.
Make sense, right?
After all, you’re the one running the business.
Performing the service.
Delivering the work product.
Turns out, I had a lot to learn.
Hard truth time:
You’re not being a CEO if you’re doing all (or most) of the technical work.
I had worked so hard to build a solid reputation. It was synonymous with my work product.
But I was working “in the business” and not “on it” – as the overused expression goes.
What does that REALLY mean?
In a service-based business, it means the owner isn’t trading all their time for dollars.
In a product-based business, it means the owner isn’t manufacturing the good.
And in my law firm, that means I’m not spending all my time practicing law.
Yup, I said it.
I am a lawyer but I don’t spend all my time doing law.
I invested in a team.
And almost immediately, that investment paid off.
And with that team I gained the ability to nurture, scale and grow my business like never before.
So, THANK YOU to that amazing team.
Because now, I have the time to take a client for lunch.
I can attend a business owner’s grand opening event.
I can treat prospects the way they deserve to be treated with an extra 20 minutes on a consultation.
I can obsess about how to create more value for our clients, every time.
I oversee, supervise and architect deals.
I ensure follow through is consistent with the brand: VIP level service for a flat fee.
Doing “all the things” in your own business does NOT make you a CEO.
It was a long time coming, but for the first time since we opened in 2018, my signature line really means something.
– Isabel Gram, CEO and Founding Attorney
If you or someone you know wants VIP legal support for a flat fee: