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That time I gave myself a promotion.

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I used to think if you started your own business, you were automatically a CEO.

Make sense, right?

After all, you’re the one running the business.

Performing the service.

Delivering the work product.

Turns out, I had a lot to learn.

Hard truth time:

You’re not being a CEO if you’re doing all (or most) of the technical work.


I had worked so hard to build a solid reputation. It was synonymous with my work product.

But I was working “in the business” and not “on it” – as the overused expression goes.

What does that REALLY mean?

In a service-based business, it means the owner isn’t trading all their time for dollars.

In a product-based business, it means the owner isn’t manufacturing the good.

And in my law firm, that means I’m not spending all my time practicing law.

Yup, I said it.

I am a lawyer but I don’t spend all my time doing law.

Not anymore.

I invested in a team.

And almost immediately, that investment paid off.


And with that team I gained the ability to nurture, scale and grow my business like never before.

So, THANK YOU to that amazing team.

Because now, I have the time to take a client for lunch.

I can attend a business owner’s grand opening event.

I can treat prospects the way they deserve to be treated with an extra 20 minutes on a consultation.

I can obsess about how to create more value for our clients, every time.

I oversee, supervise and architect deals.

I ensure follow through is consistent with the brand: VIP level service for a flat fee.

Doing “all the things” in your own business does NOT make you a CEO.

It was a long time coming, but for the first time since we opened in 2018, my signature line really means something.

– Isabel Gram, CEO and Founding Attorney


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