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The Beauty of TTM

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I feel impatient.

A lot.

It’s one of my best and worst qualities.

A good spin on it is that I have a tremendous ‘sense of urgency’.

The bad spin is that it can make me edgy.

I get impatient for business results, too.

What will our total revenue be in 2022?

How many new companies will we get to help?

How much growth will we experience over 2021?

I can’t know that yet.

But recently I rediscovered the beauty (and mental payoff) of TTM.

TTM, if you’re not familiar with it, means trailing 12 months.

It’s a way of looking at your business outside of a calendar year.

Instead, you get a snapshot of how your business has performed over the last 12 months.

Across calendar years.

And when you’re like me and you need a ‘hit’ of annual revenue when you’re barely through with Q1, well, TTM can be a delight.

I’ll be candid with you.

I have a dream to expand this firm.

I can’t WAIT to reach more business owners who can benefit from flat fee legal services.

And, our plan is to grow THIS business to a multi million-dollar company.

Sooner rather than later.

And you know what?

TTM tells me we’re getting there faster than I realized.

It gives me the evidence of success I need to keep going.

To keep my belief intact.

It tells me small companies can do big things.

Flat fee legal support for businesses. No surprise legal bills.

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